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MANGO SEASON IN JAPAN


A team of researchers from the the Faculty of Business Management has paved the way for the marketing of the succulent, mouth-watering Harumanis mango, a common enough fruit for Malaysians but unanimously considered exotic by connoisseurs of food worldwide.
Although the world market for tropical fruits is growing, Malaysia’s share in the overall international fruit trade is relatively insignificant. It has been widely established that Japan has the world’s second largest food service sector; its food market is three times greater than all other Asian food markets combined. Thus, Japan is a prime target for the export of fresh Malaysian fruits, presenting innumerable opportunities for enterprising exporters.
Building on this, the research team comprising of Faridah Hj Hassan, Rosidah Musa, Jamaliah Yusof and Jamaluddin Yahya, conducted a pioneering study to explore the export potential for Malaysian fresh tropical fruits in the Japanese market. Specifically, the research aims to gain richer insights into the legal regulations and administrative procedures of exporting fresh fruits into Japan; to examine implicitly the distribution system for imported fresh fruits; to assess the attitudes and taste preferences of Japanese consumers as well as their awareness and acceptance of Malaysian fruits in order to ascertain the potential export of Malaysian fruits to Japan.

TEMA HARI GURU

2008 Guru Cemerlang Negara Terbilang
2007 Guru Penjana Modal Insan Gemilang
2006 Pendidikan Bestari Pemangkin Kegemilangan
2005 Guru Berkualiti Pemangkin Kegemilangan
2004 Guru Berkualiti Pemangkin Kegemilangan
2003 Guru Berkualiti Aspirasi Negara
2002 Guru Berkualiti Aspirasi Negara
2001 Memartabatkan Profesion Keguruan tanggungjawab Bersama
2000 Bersatu Memartabatkan Profesion Keguruan
1999 Guru Berkesan Pendidikan Cemerlang
1998 Guru Penyemai Tanggungjawab Bersama
1997 Guru Bestari Sekolah Bestari
1996 Guru Malaysia Teras Pendidikan Bertaraf Dunia
1995 Permuafakatan dan Perpaduan Menjayakan Wawasan
1994 Guru Inovatif dan Kreatif Menjayakan Wawasan
1993 Guru Inovatif dan Kreatif Menjayakan Wawasan
1992 Guru Cemerlang Teras Kejayaan Wawasan
1991 Ke Arah Pendidikan Cemerlang
1990 Pendidikan Bermutu Masyarakat Sejahtera
1989 Guru Pembina Budaya Ilmu
1989 Guru Pembina Budaya Ilmu
1988 Guru Pengasas Budaya Membaca
1987 Pendidikan Ke Arah Kesejahteraan Insan
1986 Pendidikan Teras Nasionalisme
1985 Guru dan Masyarakat Asas Kemajuan Pendidikan
1984 Kepimpinan Berteladan Kesempurnaan Pendidikan
1983 Kepimpinan Berteladan Teras Pendidikan
1982 Ke Arah Kecekapan Guru Dan Pendidikan Bermutu
1981 Pengorbanan Guru Kejayaan Rakyat
1980 Pendidikan Teras Perpaduan Negara
1979 Murid Sejahtera Negara Jaya
1978 Guru Pembentuk Generasi Akan Datang
1977 Dedikasi dan Disiplin Asas Kemajuan Pendidikan
1976 Pendidikan Moral Dalam Zaman Kemajuan Pendidikan
1975 Guru dan Pembangunan Negara
1974 Peranan Guru Dalam Zaman Sains dan Teknologi
1973 Kerjasama Ibu Bapa Untuk Kemajuan Pendidikan
1972 Peranan Guru Dalam Pembangunan Negara